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Periodically the engagement industry (also known as the incentive industry, motivation industry, premium industry, etc.) faces challenges from outside sources. These sources typically are academics/authors many of whom do a fair amount of public speaking to promote their work. While it would not be fair to make the blanket claim that their assertions are baseless it would be accurate in the vast majority of situations to say that those claims are at best misleading and at worst harmful.

There is a growing trend with casino’s relying more on “Free Play” slot promotions rather than tangible rewards or gifts. The cost of offering patrons “free” spins on a slot machine is minimal to the casino and it keeps the patron engaged with the slot machines longer.