All Star - Blog

    All Star Partners with Isle of Capri for Loyalty

    Posted by admin on 01.03.2006

    Sturbridge, MA – All Star announces the launch of a new unified Isle Mile Players Club program at 11 Isle of Capri properties across the nation. With an expansion project at Pompano Park Florida and new construction in Waterloo Iowa, the number of participating properties will continue to grow. The new program features a custom award website and catalog with more than 200 memorable, brand-name awards in categories such as electronics, housewares, fine gifts, travel, and sports packages. The program, a significant upgrade from the previous, offline IsleMile Players Club program, is designed to build lasting player loyalty, and keep Isle of Capri casinos packed and profitable.

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