All Star - Blog listing page

    The Brand Plan

    Posted by tara on 04.30.2014



    brand-marketing-strategy-1

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    Topics: Blog, Incentive Program, Rewards and Recognition Program

    Getting High in Vegas

    Posted by Gary Galonek on 04.30.2014

    271631_110609050837_STDYou may already know that high atop the Stratosphere Casino Hotel & Tower in Las Vegas exists a number of thrill rides that are not for the faint of heart, or for the Acrophobic.  At 1149 feet, The Stratosphere is the tallest freestanding observation deck in the country, and offers spectacular panoramas of the Las Vegas strip and surrounding desert.  This attraction represents the continuing array of ways you can spend your money at Las Vegas on experiential offerings vs. hunkered down at a slot machine or a craps table.  You can now add to this list the newly opened “SlotZilla Zip Line”, part of the Fremont Street Experience in down town Las Vegas.  For $20 a zip, you can ascend to a 12 story slot machine-themed platform where you’ll be propelled 850 feet on a cable, soaring above tourists halfway down the Freemont St. canopy.  Plans are under way to make it longer, faster and more thrilling….just like a trip to Las  Vegas!

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    Topics: Gaming, Blog

    Grocery Chain Goes Old School with Monopoly Promotion

    Posted by Gary Galonek on 04.21.2014

    Screen Shot 2014-04-21 at 10.56.45 AM

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    Topics: Blog, Incentive's, Promotions

    Hurry Up and Wait!

    Posted by Gary Galonek on 04.18.2014

    A $400,000 application fee was a lottery ticket type gamble a dozen gaming companies couldn’t resist.  $40 million over two years in planning, engineering, studies, etc…was practical due diligence for a favorite in the run up to licensing.  $200 million to the state for being awarded the sole Western, MA license:  Hold the phone!  Read why a skittish Massachusetts is giving MGM cause for pause in securing the license it has so vigorously pursued.

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    Topics: Blog

    Just Add Ice Orchids!

    Posted by lynn on 04.17.2014

    JustAddIceLogo

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    Topics: Blog

    Grill to Perfection Every Time with the T-fal OptiGrill

    Posted by lynn on 04.16.2014

    Never under or overcook again!

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    Topics: Blog

    Product of the Month - Hamilton Beach

    Posted by Tammy Perras on 04.14.2014

    Hamilton Beach 2-Way FlexBrew Coffeemaker

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    Topics: Blog

    MGM Makes Final Presentation

    Posted by Ed Jr. on 04.07.2014

    -f70aafc3497a3ec0The Massachusetts Gaming Commission hosted a meeting at the MassMutual Center in Springfield. It was the last public presentation for MGM Resorts International before the commission decides on issuing a gaming license.  Newly named President of MGM Springfield, Michael Mathis, ran through a detailed presentation of the wide ranging benefits to the community as well as the significant investment plans.  Also speaking was Jodi Collins, an area native that recently graduated from Smith College.  Early last year she went to a job fair at Umass and after serving and internship, was hired by MGM to help manage the application process.  The Commission also heard from the Mayor of Springfield, Domenic Sarno, as well as the local Travel and Tourism Boards, all speaking in support of the project. The Commission and MGM both place great emphases on using local vendors, workers and suppliers when possible as this will help engrain MGM into the local community.

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    Topics: Blog, Massachusetts Gaming Commission, MGM

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