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    The Social Media Who's Who

    Posted by tara on 03.19.2012

    It seems that every day a new social media tool sneaks its way onto our radar screens - but there are certainly a few key standouts (based on usage, followers, visits, etc.) that are worth a company’s time. An interesting Linkedin article/infographic breaks down usage and demographics on the top sites.

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    Topics: facebook, Blog, linkedin, social media

    Driver Safety & Cost Cutting – an Unlikely Match

    Posted by Brian Galonek on 03.12.2012

    Driver Safety is among the top priorities for fleet managers according to a new study by PHH Arval, a fleet management services provider. While driver safety is, and should always be, a top priority, the full story includes reference to a number of additional financially related goals, including:

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    Topics: Blog, safety

    Promotional Products - Maximum ROI

    Posted by cindy on 03.09.2012

    The Advertising Specialty Institute recently released:  “Global Advertising Specialties Impressions Study:  A cost analysis of promotional products”.  The most significant findings of the Global Advertising Specialties Impressions Study show advertising specialties are less expensive per impression (impression=calculated by multiplying the number of times an item is used by the number of people that see the item) than most other media and are very affordable and effective when compared to prime-time TV, radio and print advertising.

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    Topics: Blog, branding, promotional products

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